Dan-O’s Seasoning identity package was a partnership with Louisville native Dan Oliver. I created the brand identity and product labels with focus on aligning future product lines to one cohesive brand package. Future label designs will focus on streamlining the overall brand with the addition of new flavors and bottle colors.
Dan-O’s Seasoning was a start up in 2016 and in 2023 they reached over 40 million in sales.
Brand Identity logo for Dano’s Seasoning
Dan-O’s video marketing focused primarily on organic content. From May 2022 to October 2023 my team produced 900+ organic social videos that generated over 4.5 million views across all social platforms and grew revenue from 20 million to 40 million by Q1 2023.
At Papa John’s I collaborated with our internal creative team along with agencies, videographers, stylists, and production teams to produce :15 and :30 second videos for TV and Social channels.
Agency: https://camp-king.com/
Video Director: https://www.schrom.com/michael
Designed emails and animated menu boards for monthly promotions that aligned with campaign strategy and consumer insight data.
Papa John's Buffalo Chicken Papadia Campaign
Buffalo Chicken Papadia-Animated Menu Board.mp4
Email design for Papa John’s Epic Stuffed Crust
Epic Stuffed Crust Animated Menu board
Email design and art directed food photography for “Cheese” campaign
Art directed photography shoots, enhancing the visual appeal and product distinctiveness of Papa John's and Dan-O's Seasoning. This role entailed redefining consumer interaction with products, accentuating unique imperfections, and utilizing diverse lenses to create a captivating visual experience.
Photography
Papa John’s: https://www.deanlavenson.com
Dan-O’s Seasoning: https://michaelbottorff.com
Directed all phases of creative development from concept, photography, and design to delivery, across all channels of print, social, digital, and TV.
Epic Stuffed Crust was our biggest product rollout in company history which generated record breaking sales while in the midst of branding crisis and through the 2020 pandemic.
Logo design for local Murfest music festival.
Designed Papa John’s pizza boxes for movie and sports partnerships, and the All in One box for the Korean market.
Partnership packaging creates unique challenges of combining two different brands together to create a successful design that incorporates separate brand guidelines, navigates copyright laws, and allow for equal branding.
Art directed and designed print ads and promotional materials for all Papa John’s global markets. Designs include trade show booths, truck graphics, and creating monthly promotional materials for US markets directing the photography, logo design, and layout.
